Hi there!

In every team, the way we communicate says a lot about who we are. At Lively Apps, Confluence is where we share our wins, brainstorm ideas, and keep everyone in the loop. But we’ve always believed that how we share is just as important as what we share. That’s why we started looking at our own Confluence spaces with fresh eyes. Were they really showing our personality? Our creativity? Our energy?

This blog post is the story of how we turned a standard Confluence blog into a vibrant, branded news hub that feels 100% “us."

🔍 The Problem

We build apps for Confluence, so having a strong brand identity isn’t just a nice-to-have. It’s part of who we are. Externally, it helps us stand out. Internally, it’s how we stay connected as a team. Sharing updates isn’t just a process for us; it’s a way to celebrate wins, share ideas, and keep our culture alive. That’s why we wanted our internal visual identity to reflect:

• Our brand voice – creative, dynamic, lively
• Our visual style – clean, colorful, consistent
• Our content types – product updates, team highlights, customer insights, ideas

They felt generic and disconnected from who we are as a team - plain text pages, not enough images, no brand colors. The main problem is that there just wasn’t enough of our brand personality we bring into our work.

✨ The Solution: Using Lively Blogs to Build an Internal News Hub

We decided to use Lively Blogs, one of our own apps, born from our love of blogging. We weren’t just looking to “fix” a blog; we wanted to create a place that felt inspiring to read and exciting to write for. It truly turned out to be exactly what we imagined.

Some of the improvements we saw right away

✨ A more engaging layout: The homepage and blog overviews now show visually rich feeds, not just a list of links.

🎨 Brand alignment: We matched our colors, spacing, fonts, and overall tone to our brand guidelines.

🏷️ Custom tags: We added filters so that blog posts display relevant to the current space or team.

💬 Better participation: People started commenting, reacting, and referencing blog posts more in meetings and chats.

We now have a blog that does more than just deliver information, it represents our culture.

• It’s much easier to share updates across teams.
• It introduces new hires to our tone and working style.
• It’s just more fun to write and read

To wrap it up:

With Lively Blogs, we turned our plain Confluence pages into a vibrant, on-brand news hub that truly reflects who we are. It’s more than just a place to post updates, it’s a space where our team connects, engages, and feels inspired. If you’re ready to give your internal communications the same boost, Lively Blogs makes it easy. No code, no hassle, just a better way to share your story.

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